Optimizing Growth

So you have the next million dollar product. You know it solves a need and your early customers can’t live without it. You’ve nailed down your supply chain, manufacturing, operations, financials and all other aspects to keep your business running smoothly.

Yet, sales are very infrequent. People aren’t finding your product and have no idea that you exist. You know that if more people knew about your product and your business that sales would skyrocket instantly.

If you’re in this situation, you need to turn to Growth Marketing. The term Growth Marketing may be foreign to you. Many people have heard of “Customer Acquisition” and “Customer Retention,” but both are key ingredients to Growth Marketing.

In this book, we’ll go over what exactly Growth Marketing is and how its framework can help your business get the traffic you need to get your product in the hands of the masses and create the next billion dollar company.