Your business idea is worth billions...but few people know you even exist. You may never unlock your product, business or brand’s full potential unless more people hear about you. One way to get people to hear about you is to get them to view your website.

This is exactly why Google Ads exists. Leveraging Google’s reach could be the key to unlocking your business’ true potential.

In this book, I’ll cover the optimizations you should implement into your Google Search Ads. I’ve spent years building, maintaining and optimizing Google Search Ads across different business types of all sizes. This book synthesizes all of the lessons I’ve learned from my successes and failures to provide optimizations you can apply in your Google Search Ads today.