It has never been easier to sell online. Sellers have easy-to-use tools to build online stores and shoppers have the ability to access any store and instantly make a purchase. Yet, traffic (and sales) don’t just instantly come in with every online store created. Without a carefully crafted Digital Marketing strategy, a Direct-to-Consumer (DTC) store can sit stagnant with no shoppers and no sales.

Digital Marketing encompasses a network for tactics that, when optimized, can produce an increasingly profitable stream of revenue for your DTC business. Given the plethora of tactics available, which are the most impactful to your business and which should you prioritize?

In this book, I leverage my 10+ years of Ecommerce experience to provide a framework to build your Digital Marketing strategy. My Foundation, Acceleration, and Optimization framework outlines the most important tactics you should consider to see immediate and profitable growth. We’ll stay high-level and focus on the bigger picture of how these Digital Marketing tactics work and in which order you should pursue them

Get ready to Optimize DTC Digital Marketing.