Optimizing Criteo Retail Media

You have the next million dollar product and you’ve finnally been invited to a world-class online marketplace. Your product is now available to millions of people shopping online at marketplaces like Best Buy, Target, or Costco, but you're not getting the sales you expected. You then remember that you can advertise! If people see your product, you know people will buy it!

That’s where Criteo Retail Media comes in. In this book, I’ll explain all the different components of Criteo Retail Media. I’ll also share my tips to ensure you’re controlling spend and targeting the customer who is likely to purchase your product so that you get the highest Return on Ad Spend (ROAS) and 10x your sales at a minimal cost.